What is new in search engine optimization

Search Engine Optimization (SEO) is an integral part of the Internet industry. We have SEO consultants and experts who advise businesses on how to harness the power of the web with various advertising techniques for their products. SEO is the art and science of using natural or algorithmic search results to target keywords to divert the 'click' of a 'netizen' to a specific website of interest.

Now to be an SEO specialist you need to have some serious nerdy qualifications. SEO experts are necessarily inquisitive people who have the ability to decipher the ways and means a search engine uses to build a search ranking list. Understanding that requires the nerd to be conversant with the script of the major search engines providers viz. Google, Yahoo and MSN. You must also carefully follow trade news and the chatter on the 'blogosphere' to find out which company is collaborating with whom.

The biggies and even the small-time companies reportedly pay substantial amounts of money to the primary search engine providers to make certain that their products show up on the top ten in the ranking list of a search. The top ten search finds are important because most people tend to click through only the top ten sites ranked on the search result page. Some call it 'unfair trade practices'. Fair play protagonists call SEO consultants the Internet gold diggers. Is it reasonable to criticize SEO and SEO consultants? Perhaps this looks to be a query that will go in circles, an open debate this is really.