White Hat SEO Technology Tools

If something exists, you can be almost sure that a website has already been created for it. Or maybe 10,000 of them. There's a lot of competition to be ranked highly, and high competition makes some webmasters make not so honest SEO technology choices. And who can blame them when low rankings means low traffic? But there's no reason to resort to black hat SEO methods to get your site ranked highly. Though it may seem slower at first, the truth is that following honest SEO technology methods will do a lot more for your site over time than "cheating the system" black hat tools.

Understanding your Target Audience

It is important to consider your target audience when creating the content for a site. One piece of SEO technology that will help you develop a greater understanding of your target market is social media. While social media was not created specifically for SEO technology (and will penalize those who abuse it for SEO effects), it is a great way to see what your audience is looking for. WikiHow, Answers, and other "how to" sites, for instance, are great tools for learning what questions people have about your niche. Another good SEO technology tool for understanding and meeting a visitor's needs is an SEO toolbar. These toolbars allow you to see what others are doing successfully, and how they are appealing to your same audience.

Keyword SEO TechnologyYou can have some of the best unique content on the web for your target market... but if your keywords are not chosen with care, you will not get as many visitors as you should. That's why it is essential to use SEO technology to decide on the best money making keywords for your niche. There are a huge variety of keyword checker tools out there, and each of the following work a little differently:

WordTracker keyword tool

Meta keyword tools

Google Adwords checker

Overture search term data

Popularity checkers

Keyword comparisons

Page analysis for keyword density

Improving your Search Engine Rankings

You have used SEO technology to know your audience and choose the most profitable keywords. Now it is time to get ranked. There are a lot of methods webmasters (and SEO services) use to get a page a site ranked well for a particular keyword. The most important of these is probably link building. In addition to link building, webmasters and SEO technology services also use navigation optimization methods, paid inclusion, optimization of meta tags, and countless other methods.