Become an SEO Reseller and Grow Your Business

Many small web design firms are becoming SEO (search engine optimization) resellers as a way to increase their service portfolios and generate more income for themselves. As SEO resellers, they are essentially reselling the SEO services of another company under their own brand. The smaller company enters into an SEO reseller arrangement with a larger SEO services provider in order to add search engine optimization to their design packages without having to invest in the technology or staff its own department.

The SEO reseller arrangement benefits both parties. Additional income is generated for the larger SEO services company through an ongoing relationship with the smaller firm that encompasses both initial service setup and regular technical support. The web designer attracts more clients by offering a broader range of services under its own brand name. The SEO services company remains completely anonymous. All invoicing and communications are issued under the name of the web designer; even technical support is anonymously provided by the Seo services company through a direct communications link between the web designer and the SEO company.

More companies than just web designers benefit from the SEO reseller arrangement. Ad agencies, public relations and marketing firms also regard SEO reselling as a way to support their current clients better and attract new ones. As one example, web based press releases and newsletters can be drafted by these agencies, with assistance from the SEO services company, to include certain keywords that ensure optimal search engine ranking for their clients.

With all this discussion of the benefits of an SEO reseller arrangement, a brief reminder of just what SEO services offer is in order. Simply put, an SEO services company analyzes potential descriptive keywords for a product and website and writes text including those keywords, plus web links, that will bring its client an optimal search engine ranking and the most possible traffic to its site. An SEO company also supplies the client with ongoing results analysis and reporting that monitors the success of its services.

As more businesses turn to the Internet to tap into the rapidly expanding online shopping market, they will need to develop strategies to help them stand out from the ever growing Internet marketing crowd. SEO services will do the trick. Is it any wonder that the smaller web designers want to level the playing field and grow their businesses by adding SEO to their services menus.