Search Engine Marketing Tips

While it may not sound like the best news you have ever heard, it is the truth: the success of your site is very dependent on how the finicky search engines feel about you. If your site is one of the search engines' favorites, it is in a position to be very successful. But if they do not like you, you are in for a real struggle to make your site a success. Fortunately, search engines do not choose their favorites randomly (even if it might seem that way when you look at the SERPs for your main key word.) Putting a thorough search engine marketing strategy into place is an important part of making your website a search engine "favorite." Need some search engine marketing ideas and tips? Read on.

1. Use Article Marketing. One of the frequently used search engine marketing techniques is the submission of articles to article directories. There are several reasons for this. One is that writing and submitting articles does not cost you a thing (unless you pay a writer). For another, it is a very effective search engine marketing method. Why? It is simply because the articles that you submit will be content oriented for your keyword, making each article link relevant to your page or site. And there is almost nothing the search engines like more.

2. Keep Your Content Updated. Updating your site's content is a hugely important part of any search engine marketing strategy... after all, Google loves fresh content. Create a schedule for adding content to your site, and stick to it.

3. Write Wonderful Landing Pages Even though you might think that the job of your landing page is just to get visitors to stay on your site (or click through), landing pages also fill a search engine marketing role. Because search engines pay attention to user behavior on your pages, having quality landing pages that keep visitors on your site is key to successful search engine marketing. If visitors click "back" to leave your site immediately, the search engines will begin to think something is wrong... and will give competing sites the good spots on the SERPs.

4. Read Up on Search Engine News. While it is true that even the most well informed search engine marketing company cannot figure out the search engine algorithms, there are ways to get an idea of what the search engines are doing. Keeping track of these changing trends is a key part of successful search engine marketing.

5. Keep Things Relevant. Incoming links are always good for search engine marketing. But the more relevant links you have coming into your site, and the more relevant keyword focused pages you have on your site, the better your search engine marketing results will be. Search engines like to see that your site is focused and appeals to visitors using certain search terms. The more focused it is, the easier it will be to rank well.